Leslie Sherman
2500 Old 63 S.
Apt 1114
Columbia, MO, 65201
(314) 402-8941
Education
University of Missouri School of Journalism- Bachelor of Journalism, May 2011
-Major in Strategic Communication
-Minor in Business
Extensive coursework in Adobe Creative Suite, Microsoft Word
Internship/Professional Experience
FoxSports Midwest; January 2011-present
* Working to collect primary and secondary research to create an advertising campaign targeting college football fans.
* Responsible for team work as well as individual pieces.
* Working as the in-between with Fox Sports and our team.
* Creating print, TV, online, and radio pieces for an original campaign.
ThePhotoBrigade.com; August 2010-December 2010
* Led a student team of Engineering and Journalism students to design and create an iPhone app
* Dealt directly in client relations with the sites founder, Robert Caplin.
* Responsible for the organization and presentation of all design and outline materials.
City of Columbia; September 2010-December 2010
* Produced a PR Plan for the City of Columbia, including market research and suggestions for a more effec- tive PR campaign. Included social media ideas, traditional ideas, and primary research.
* Primary research of intended audiences
Thumper Entertainment; March 2010-October 2010
* Public Relations Intern; responsible for calling sponsors and clients, orchestrating events, writing event sum- maries and a few creative pieces.
* Events include the Roots N’ Blues N’ BBQ music festival (October 1&2, 2010), 9th Street Summer fest (May 2010-September 2010), and The Flaming Lips concert (September 2010).
Ketchum Mindfire; October 2010-present
*Mindfire is a site run through worldwide PR agency Ketchum. Students are selected to participate, submitting ideas for actual clients’ PR plans and goals.
Work Experience
ACME Hot and Fresh T-Shirt Company; July 2010-present
* Graphic Designer
* Extensive use of Adobe Illustrator and Adobe Photoshop
* Production and creation of apparel and retail pieces
Mizzou Rec Center; October 2007-November 2009
* Worked in customer service as a Membership Specialist (facility pass and amenities sales), answering any and all questions about the facility, acting as a front line employee as patrons walk in the building.
* Participated on the Hiring Committee to select worthy candidates for employment within the facility.
